by Editorial Team
At Del-York International, we enjoy what we do. From strategic communications to brand Advertising, Public Relations, Storytelling, Event management, to Reputation management: all of it is our forte!
With these many responsibilities and “super-hero” acts required to help our clients change the narrative with each project we handle, it is necessary (on some weekends) to catch up on shows and movies… just to relax! 😜. In anticipation of the coming weekend, we wish that you join us in binge-watching (or rewatching) the following shows, centered around working in communication: marketing, advertising, journalism, social media, etc.
Here is a list of our top five TV series and the lessons you can learn about the communication industry.
1. Emily in Paris
Image Source: Google -Emily in Paris Poster
“Emily in Paris” is a Netflix special featuring the story of a young American marketing executive, Emily, working at a creative agency in Paris. She is filled with ambition and not afraid to speak her truth. Despite the addicting (and cheesy) drama of the series, there are several real-world lessons applicable in the communication industry. Emily’s character teaches determination and – like the theme of our DCA 2021 session – the need to go beyond the limit, taking a leap of faith.
Emily believes people must “look at things from a different perspective” and throughout the show proved that great ideas are fresh ideas.
At Del-York International, the projects we handle differ in dynamics. We face many barriers, but we always stay resilient as we constantly evolve and adjust, to look at things from a different perspective. This has helped us to overcome plenty of challenges and oftentimes come up with creatives and strategies that we would not have come up with prior.
2. Mad Men
Set in New York in the 60’s, “Mad Men” is the perfect show to watch if you love advertising. It focuses on the men and women who work at a fictional advertising agency, Sterling Cooper, on the famous Madison Avenue.
In the fifth season, a client told the account team to “stop writing down what I ask for and try to figure out what I want.” In our deals with clients, we have come to learn the importance of this quote.
In many cases, clients usually know the results they want or are looking for but what they do not know is there are more than one ways to reach the end goal.
It is therefore important to listen to what the client says because what they want might not be directly what they say. It may be hidden behind their words, like a shadow in a dark room. As a strategic communication expert, It is then our job to apply the right solution, or in this case, use our listening skills to uncover the hidden message in the mind of the client.
3. Designated Survivor
According to one of the characters in this political and thriller series, “There are three surefire ways for a press secretary to die a quick death. You get hostile, you lie, or you guess.”
The important lesson from this TV show is never to lie. Even though honesty may be the harder path, it is also the safest and most ethical.
At Del-York International, just like in life, plans don’t always turn out as anticipated. When this happens, our team has learned it is best to be open and honest with the client and explain what went wrong and why it did. Be prepared with steps they can take to make it right. Come to the meeting with valuable ideas to readjust and achieve your strategic goals. It is never too late to make something right by being honest and maintaining a positive attitude.
4. The Bold Type
This comedy-drama TV show tells the story of three friends with completely different personalities: Jane (Katie Stevens), Kat (Aisha Dee), and Sutton (Meghann Fahy). The trio works in the popular women’s magazine, Scarlet, a fast-paced, fashion-forward, global publication.
Between the beautiful outfits and the cosmopolitan lifestyle of new yorkers as portrayed in the series, the show teaches a lot that can be applied towards a work/life balance at any creative agency.
These tips include;
- Sometimes, you can’t play it safe, you’ve gotta take a risk
- The future is digital, use it in your favor
- There’s always a creative way to put your point of view out there
- Stand by your beliefs
- Ethics must come first
5. Gilmore Girls
The takeaway from this show is to read wide and read far.
One of the main characters, Rory Gilmore, loves to read and write, which is fitting for a young lady who has large aspirations to become a journalist. As an authority in the communication industry, we recommend that everyone should have great passion to read and write.
When it comes to reading; read everything. Novels, news, advertisements, and even street signs. This allows you to draw inspiration from anywhere, and everywhere which ensures that any creative work is communicated personably and authentically.
At Del-York International, our team of highly-trained professionals spend time reading and this is evident in the exquisite deliverables on every project we have handled thus far.
We believe so much in storytelling, and reading is one fool-proof method of improving that. Safe to say we have hacked it. You should too!